12/31/2023 0 Comments Best chatbot use cases![]() ![]() Your bots will also take care of leading customers to products, services and offers they may be interested in based on their intent and content of the conversation.Īs omnichannel availability becomes the norm for customer engagement, brands that can be there for their customers at the right place and time stand the best chance of delivering a positive user experience. Through automation, your chatbots can provide quick responses to your customers’ frequently asked questions at any time of the day. Additionally, 62% of consumers in the sales stage of their customer journey consider an “immediate response” to be 10 minutes or less. According to research by HubSpot, speed is everything to today’s consumers, with 82% rating an “immediate response” to be important or very important when it comes to marketing or sales questions. Swift responses to customer queriesīetter, faster and more efficient - these are things customers expect when communicating with brands. This frees your marketing or sales team from handling routine tasks, allowing them to focus on your overall marketing strategy. Research by eMarketer in 2009 found 63% of online consumers are more likely to return to a website that offers live chat.īy programming responses to common customer queries and automatically signposting to your products and offers, chatbots can improve customer engagement day and night. Automating interactions on your marketing channels Here’s a closer look at the core benefits of using a chatbot marketing strategy. What are the benefits of chatbot marketing?Ĭhatbot marketing isn’t about reinventing the wheel - rather, it’s about enhancing the live chat experience. Chatbots leverage conversational marketing to talk to users, find out what they need and, ultimately, nurture them into becoming leads and sales.Ĭhatbot marketing lets you optimise your brand’s live chat channels and engage customers with 24/7 support, timely and relevant offers and even in-chat transactions - all without requiring the intervention of your live agents and marketing teams. In fact, the same study found that since the start of the pandemic, 34% of consumers reported completing more transactions online than ever before.Ĭhatbots enter your marketing mix by integrating artificial intelligence (AI), machine learning and natural language processing (NLP) into your live chat channels.īut what exactly do they have to offer to your marketing teams? Chatbot marketing explained in 100 wordsĬhatbot marketing is a method of promoting your product or service using chatbots - computer programs designed to imitate and process human conversations on websites, apps, messaging platforms and even SMS. For most customers today, that usually means communication on digital platforms. According to research by Forrester Research and Google, 68% of consumers are more likely to purchase from brands that provide convenient communications.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |